Supporting FOG RALLY
Helium Ultra is proud to sponsor and support FOG RALLY, an initiative of the Ferrari Owners Charitable Foundation.
The FOG RALLY is an annual event produced by the Ferrari Owners Charitable Foundation (FOCF) that has become synonymous with elegance and energy, community and charity. The gala, drive, and weekend of activities is the premier community event for Ferrari owners and enthusiasts from across California and has generated over $2.9M for children in need since 2011 .
As a Platinum Sponsor of FOG RALLY 2025, Helium Ultra is proud to provide comprehensive marketing and brand communication support that enhances the visibility of sponsor brands, celebrates the spirit of the rally, and expands the event’s reach across the luxury landscape.
Our sponsorship extends beyond traditional marketing—we act as creative stewards of FOG RALLY’s digital presence. From website design and email campaign production to social media storytelling and sponsor-focused blog content and partnerships, our goal is to honor the charitable mission of FOCF while providing participating brands with a polished and powerful platform to engage with an ultra-high-net-worth audience.
HIGHLIGHTS
March, 2024: Helium Ultra Redesigns FOGRALLY.COM. Featuring new pages dedicated to rally registration, the charity gala, and non-profit beneficiaries, FOG RALLY enters a new digital age of interaction with their community and exposure for their sponsors.
July 2024: Helium Ultra launches FOG RALLY Official Instagram Account unearthing over a decade of archival footage and content from FOG RALLY and introducing new exposure opportunities for FOG RALLY sponsors.
November 2024: Helium Ultra featured in secured coverage of FOG RALLY in Silicon Valley Modern Luxury Magazine.
MAY 2025: Helium Ultra produces AI generated creative campaign launching FOG RALLY 2025 registration. (Click to play video)
Interested in sponsoring FOG RALLY 2025? Contact us for more details.