Going Ultra with Donald Pliner

After redefining the brand identity and luxury retail experience for KASH Shoes on Santana Row, Matthew Mountford and Helium Ultra expanded their impact by leading retail marketing campaigns for iconic footwear designer Donald Pliner. Operating from the brand’s flagship store on Santana Row, Helium Ultra crafted a marketing strategy that elevated in-store engagement and translated seamlessly to Donald Pliner locations nationwide. The collaboration culminated in high-visibility collection launch events, including a Santana Row fashion show at Hotel Valencia that paired the brand with looks from Project Runway designer JAKE and Franco Uomo, showcasing a bold fusion of ultra-luxury footwear and custom menswear to Silicon Valley’s most discerning clientele.